You Might Have Noticed We Look Different

Just over a year after opening our storefront and transitioning into a hybrid online and in-person experience, it felt like the right time to embark on what started as a small—but became a meaningful—rebrand of Maude Kids Decor.

I wanted our branding to truly reflect the feeling we strive to create in-store: warm, inviting, and thoughtfully curated. A space filled with products that are playful, fresh, and special—where every detail feels intentional, and every visit feels unique.

From the very beginning, my vision for Maude Kids has been to offer a shopping experience rooted in a love of design—where beauty and play coexist, and children feel seen and considered within the home. Inspired by Scandinavian principles of simplicity, functionality, and clean design, the shop has naturally evolved into a layered blend of styles that create spaces that feel calming, timeless, cozy, and a little nostalgic.

This rebrand brings that vision to life more fully than ever before. From our website to our marketing, to the stickers on your carefully wrapped packages, and the personalized experience you receive with every visit, message, and order—we’ve thoughtfully reimagined every touchpoint.

I’m so excited to share this next chapter with you and hope it reflects the experience you’ve come to know and love from Maude Kids.

A heartfelt thank you to Meg at Brand Alchemy for bringing this vision to life with such care and creativity—translating feeling into a brand experience that truly reflects who we are.

- Jennifer