Born in London. Loved worldwide. For more than 25 years, Jellycat has crafted beloved characters and toys that bring joy to millions across 77 countries and the world's most prestigious retailers.

Every Jellycat design begins with play—our designers experiment until something magical emerges. We source the softest, most subtle materials built to last, because we believe in toys that become cherished companions.

Their mission is simple: to put a smile on your face.